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ThruChannel

WordPress partner portal software

Your channel.
Your program.
All together.

Bring your partners, program funds, and shared work into one connected portal.

Explore the platform

Built for manufacturers and their partner networks.

Partner relationshipsProgram fundingJoint marketingPartner commerce

One program. Many moving parts.

Give every part
a place to work.

Keep the work connected—from who a partner is to what they can access, spend, and submit.

01 / RELATIONSHIPS

Know your network.

Organize partner companies and users by market, region, and tier. Connect each partner to the program that applies to them.

Companies, people & eligibility
02 / PROGRAM FUNDS

Put budgets to work.

Manage program periods, category allocations, and budget templates with a clear view of available partner funds.

Allocations, periods & balances
03 / JOINT MARKETING

Move ideas forward.

Bring requests, pre-approvals, reserved funds, and claims into a shared workflow with supporting documents and activity history.

Requests, approvals & claims
04 / PARTNER COMMERCE

Make participation easier.

Give eligible partners access to merchandise within defined ordering windows, with program funds connected to checkout.

Catalogs, ordering & fulfillment
05 / PROGRAM CONTENT

Keep partners informed.

Bring regional program information and benefits into the partner experience, alongside the actions and resources they need.

Regional benefits & resources
06 / VISIBILITY

See the whole picture.

Review funding activity, partner participation, and orders. Export the information your program and fulfillment teams need.

Reporting, records & exports

Built around the work

Clear for partners.
Connected for teams.

A partner program has its own rules, responsibilities, and rhythm. ThruChannel brings that structure into the everyday experience.

  1. 01

    Define the program.

    Set up the program period, eligible partners, funding categories, and participation windows.

  2. 02

    Give partners a place to act.

    Let partners view their program, order merchandise, and submit joint marketing activity.

  3. 03

    Keep the work moving.

    Review requests, manage claims, and follow activity through the program's records and reports.

A practical foundation

Your portal.
Built on WordPress.

ThruChannel connects partner program workflows with WordPress and WooCommerce, bringing the partner experience and the work behind it closer together.

The complete experience combines the plugin with supported integrations and companion presentation. Setup follows the needs of the program.

See program capabilities

For manufacturers and their networks

Bring your program
into focus.

Explore the platform See how it works